PRIVACY POLICY

Last updated on 20 May 2026

1. INTRODUCTION

Welcome to our Website and Services. We are SEFKI IBRAHIM 3D LIMITED, a company registered in England and Wales with Company Number 15625975 and registered office at 483 Green Lanes, London, England, N13 4BS ("Sefki Ibrahim", "we", "our" or "us").

This Privacy Policy applies when you visit or use:

https://www.sefkiibrahim.com/

and any other websites we operate with the same domain name and a different extension (Website).

This Privacy Policy also applies when you access or use any of our digital products and services, including:

  • Hyperreal 3D Character Creation
  • Hyperreal Character Creation in UE5
  • Hyperreal Vault
  • downloadable assets, educational recordings, tutorials, mini-series and related educational materials (Services).

This Privacy Policy explains:

  • what personal information we collect about you;
  • how and why we collect, use, store and share personal information;
  • your rights in relation to your personal information; and
  • how to contact us or supervisory authorities if you have a complaint.

Please read this Privacy Policy carefully. It should be read together with our Terms and Conditions, Cookies Policy, and any other policies available on our Website.

If you have any questions regarding this Privacy Policy or how we process personal information, please contact us by email at:

sefki@sefkiibrahim.com

2. READING THIS POLICY

To make it easier for you to understand how we handle personal information, we have tried to keep this Privacy Policy as simple as possible by using plain English.

When we refer to “Services” in this Privacy Policy, we mean the courses, digital products, downloadable assets, Hyperreal Vault content, educational materials and related services provided through our Website.

By using our Website, creating an account, enrolling in any courses, purchasing digital products, joining Hyperreal Vault, subscribing to newsletters, or otherwise engaging with our Services, you acknowledge that you have read and understood this Privacy Policy.

3. PERSONAL DATA WE COLLECT ABOUT YOU

The personal data we collect about you depends on the particular activities carried out through the Services.

We will collect and use the following personal data about you:

Category of data In more detail
Identity and account data you input into the Services • Your name and email address
• Your billing address
• Your phone number (where provided)
• Your account details, such as username and password
• If you are a sole trader or business, your VAT number or Tax Identification Number (Tax ID)
Payment and transaction information • Purchase history and transaction records
• Order confirmations
• Payment status and instalment payment information (where applicable)
• Billing information processed through payment providers
Data collected when you use specific functions in the Services Data you store online with us using the Services including your usage history, course progress, preferences, download activity, account activity and interactions with Hyperreal Vault and educational content (while such data may not always be personal data as defined at law in all cases we will assume it is and treat it in accordance with this policy as if it were).
Other data the Services collect automatically when you use it Your activities on, and use of, the Services which reveal your preferences, interests or manner of use of the Services, including device information, browser type, IP address, website analytics information, referral sources, pages visited and times of use.
Marketing and communication preferences Information relating to your marketing preferences, newsletter subscription status, communication preferences and interaction with educational updates, launches or promotional communications.
Data collected when you make an enquiry with us Your name and email address, together with any information you provide when contacting us, including customer support requests, enquiries, feedback or other correspondence.

If you do not provide personal data we ask for where it is required, it may prevent us from providing some or all of the Services to you.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

4. HOW AND WHY WE USE YOUR PERSONAL DATA

We collect and use personal information for the purposes described below.

Purpose How we use your personal data Legal basis
Providing the Services to you To create and manage your account, provide access to courses, Hyperreal Vault, downloadable assets, educational materials and related Services, verify purchases, and manage customer accounts. Performance of a contract with you.
Processing purchases and payments To process payments, instalment plans, refunds (where applicable), billing, invoices, payment verification and fraud prevention. Performance of a contract with you and our legitimate interests in protecting our business and preventing fraud.
Customer support and communications To respond to enquiries, customer service requests, support queries, account issues, technical problems and service updates. Performance of a contract with you and our legitimate interests in providing customer support.
Improving the Services and Website To improve educational content, Website functionality, Hyperreal Vault, customer experience, website performance and understand how users interact with our Services. Legitimate interests in improving and developing our business and Services.
Marketing and communications To send newsletters, educational updates, product announcements, launches, promotions, Hyperreal Vault updates and other communications where permitted by law or where you have opted in. Consent (where required) and legitimate interests in promoting our Services.
Business administration and compliance To comply with tax, accounting, legal and regulatory obligations, including VAT obligations and maintaining appropriate business records. Compliance with legal obligations.
Protecting our business and intellectual property To investigate misuse of our Services, prevent fraud, enforce our Terms and Conditions, Asset Licence Agreement and protect our intellectual property rights. Legitimate interests in protecting our business and rights.

Where we rely on consent to process personal information, you may withdraw that consent at any time.

Where we rely on legitimate interests, we ensure that our interests are balanced against your rights and freedoms.

We will only use your personal information for the purposes for which it was collected unless we reasonably consider another purpose compatible with the original purpose.

5. MARKETING COMMUNICATIONS

Where permitted by law or where you have opted in, we may send communications relating to:

  • newsletters;
  • educational content and updates;
  • Hyperreal Vault announcements;
  • product launches and releases;
  • promotions and offers; and
  • new tutorials, assets, courses or digital products.

You may unsubscribe from marketing communications at any time by:

Opting out of marketing communications will not affect essential service-related communications, including purchase confirmations, account notifications, or important updates relating to Services you have purchased.

6. SHARING YOUR PERSONAL DATA

We may share personal information with trusted third parties where reasonably necessary to provide our Services, operate our business, comply with legal obligations or protect our legal rights.

We do not sell your personal information to third parties.

We may share personal information with:

Payment Providers

To process payments for purchases, instalment plans and refunds, we may use trusted third-party payment providers, including:

  • Stripe
  • Klarna
  • Clearpay
  • Apple Pay
  • Google Pay

Payment providers may collect, process and store personal information in accordance with their own terms and privacy policies.

We do not store full payment card details ourselves.

Website Hosting & Course Delivery Providers

We use third-party platforms to operate our Website and Services.

This includes:

Kajabi

for:

  • website hosting;
  • account management;
  • course delivery;
  • Hyperreal Vault access;
  • checkout and customer communications; and
  • educational content delivery.

Your personal information may be processed by Kajabi in accordance with its own privacy policies.

Professional Advisers & Service Providers

We may share information with professional advisers and service providers where reasonably necessary, including:

  • accountants;
  • legal advisers;
  • payment processors;
  • analytics providers; and
  • customer support or technical service providers.

Such providers may only access personal information to the extent necessary to perform services for us.

Legal & Regulatory Requirements

We may disclose personal information where reasonably necessary:

  • to comply with laws, regulations or legal obligations;
  • to respond to lawful requests by regulators or public authorities;
  • to enforce our Terms and Conditions, Asset Licence Agreement or other legal rights;
  • to investigate fraud, misuse or unauthorised activity; or
  • to protect the rights, property or safety of our business, customers or others.

7. COOKIES & WEBSITE ANALYTICS

We may use cookies and similar technologies to:

  • provide website functionality;
  • remember preferences and settings;
  • improve website performance;
  • analyse website traffic and engagement; and
  • improve customer experience.

For further information regarding cookies and similar technologies, please refer to our Cookies Policy.

8. INTERNATIONAL DATA TRANSFERS

Some third-party providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place to protect personal information in accordance with applicable data protection laws.

This may include relying on:

  • adequacy regulations;
  • contractual protections; or
  • equivalent lawful safeguards.

9. DATA RETENTION

We will retain personal information only for as long as reasonably necessary to:

  • provide the Services to you;
  • maintain your account access;
  • comply with legal, tax and accounting obligations;
  • resolve disputes;
  • enforce agreements and policies; and
  • protect our legal rights.

The period for which we retain personal information will vary depending on:

  • the type of information;
  • the purpose for which it was collected; and
  • any legal or regulatory obligations applying to us.

Where personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

10. DATA SECURITY

We take reasonable technical and organisational measures to help protect personal information against:

  • unauthorised access;
  • misuse;
  • loss;
  • disclosure;
  • alteration; or
  • destruction.

However, no website, online platform, storage system or electronic transmission method can be guaranteed to be completely secure.

While we take reasonable precautions to protect personal information, we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and any activity conducted through your account.

11. YOUR RIGHTS

Depending on applicable law, including under the UK General Data Protection Regulation (UK GDPR), you may have the right to:

Access Your Information

Request access to personal information we hold about you.

Correct Your Information

Request correction of inaccurate, incomplete or outdated information.

Request Deletion

Request deletion of personal information in certain circumstances.

Restrict Processing

Request that we limit how we use your personal information.

Object to Processing

Object to certain processing activities, including direct marketing.

Data Portability

Request a copy of your personal information in a structured, commonly used format where applicable.

Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time.

To exercise any of these rights, please contact us using the details below.

We may request information to verify your identity before responding to requests.

12. COMPLAINTS

If you have concerns regarding how we process your personal information, we encourage you to contact us first so we can attempt to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.

Further information is available at:

https://ico.org.uk

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • legal or regulatory changes;
  • updates to our Services;
  • operational changes; or
  • improvements to security or technology.

The latest version of this Privacy Policy will always be available on our Website.

Your continued use of the Website or Services following any updates constitutes acceptance of the updated Privacy Policy.

14. CONTACT US

If you have any questions about this Privacy Policy or how we process personal information, please contact:

SEFKI IBRAHIM 3D LIMITED
Company Number: 15625975

483 Green Lanes
London
England
N13 4BS

Email: sefki@sefkiibrahim.com
Website: www.sefkiibrahim.com