PRIVACY POLICY

  1. INTRODUCTION

This Privacy Policy is provided by SEFKI IBRAHIM 3D LIMITED, a company registered in England and Wales with Company Number 15625975 and registered office 483 Green Lanes, London, England, N13 4BS ('we', 'our' or 'us') for use of our products and services, including our website www.sefkiibrahim.com and The Hyperreal Hive membership services which encompass online courses, digital assets, and other functionalities provided through the website ("Services").

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on how and why we collect, store, use and share any information relating to you (your personal data). It also explains your rights in relation to your personal data and how to contact us or the relevant regulator in the event you have a complaint. Our collection, storage, use and sharing of your personal data is regulated by law, including under the UK General Data Protection Regulation (UK GDPR).

We are the controller of personal data obtained via the Services, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

  1. WHAT THIS POLICY APPLIES TO

This privacy policy relates to your use of the Services only.

The Services may link to or rely on other apps, websites, APIs or services owned and operated by us or by certain trusted third parties to enable us to provide you with Services. These other apps, websites, APIs or services may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other apps, websites or services, please consult their privacy policies as appropriate. For more information see the section 'Who we share your personal data with' below.

  1. PERSONAL DATA WE COLLECT ABOUT YOU

The personal data we collect about you depends on the particular activities carried out through the Services. We will collect and use the following personal data about you:

Category of data

In more detailĀ 

Identity and account data you input into the Services

Registration is mandatory in order to use the ServicesĀ 
  • Your name and email addressĀ 
  • Your phone number
  • Your account details, such as username and password
  • If you are a sole trader or business, your VAT number

Data collected when you use specific functions in the Services

Data you store online with us using the Services including your usage history or preferences (while such data may not always be personal data as defined at law in all cases we will assume it is and treat it in accordance with this policy as if it were)

Other data the Services collects automatically when you use it

Your activities on, and use of, the Services which reveal your preferences, interests or manner of use of the Services and the times of use

Data collected when you make an enquiry with us

Your name and email address

If you do not provide personal data we ask for where it is required, it may prevent us from providing services and/or the Services to you.

We collect and use this personal data for the purposes described in the section 'How and why we use your personal data' below.

  1. SENSITIVE DATA

Sensitive personal data (also known as special category data) means information related to personal data revealing racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; genetic data; biometric data (where used for identification purposes); data concerning health; data concerning a person's sex life; and data concerning a person's sexual orientation.

Please note that we do not knowingly or intentionally collect sensitive personal data or information about criminal convictions from individuals and that you should not submit sensitive data to us. If, however you do submit sensitive data to us, such as if you make this sensitive data available to other users of the Services (such as by publishing it through any forum feature we may make available from time to time) we will assume that you have purposefully made any such sensitive data manifestly public.

  1. HOW YOUR PERSONAL DATA IS COLLECTED

We collect personal data from you directly when you sign up to the Services, contact us directly or reach out to us via social media, make submissions via the Services when a forum element is available, or indirectly, such as your activity while using the Services.

We may also collect personal data via cookies, the details of which you can find in our cookies policy here: [insert link to your Cookies Policy].

  1. HOW AND WHY WE USE YOUR PERSONAL DATA

Under data protection law, we can only use your personal data if we have a proper reason, e.g.:

  • where you have given consent
  • to comply with our legal and regulatory obligations
  • for the performance of a contract with you or to take steps at your request before entering into a contract
  • for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see 'How to contact us' below).

The table below explains what we use your personal data for and why.

Ā 

What we use your personal data forĀ 

Our reasonsĀ Ā 

Create and manage your account with usĀ 

To perform our contract with you or to take steps at your request before entering into a contract

Providing services and/or the functionalities of the Services to youĀ 

Depending on the circumstances:

  • to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Online Course Terms and Conditions which apply to the Services)
  • Ā 

To enforce legal rights or defend or undertake legal proceedingsĀ Ā 

Depending on the circumstances:

  • to comply with our legal and regulatory obligations
  • in other cases, for our legitimate interests or those of a third party, i.e. to protect our business, interests and rights or those of others

Communications with you not related to marketing, including about changes to our terms or policies or changes to the Services or service or other important notices

Depending on the circumstances:

  • to comply with our legal and regulatory obligations
  • in other cases, for our legitimate interests or those of a third party, i.e., to provide the best service to you

Protect the security of systems and dataĀ Ā 

To comply with our legal and regulatory obligations we may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us

Operational reasons, such as improving efficiency, training, and quality control or to provide support to you

For our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best service to you

Statistical analysis to help us manage our business, e.g., in relation to our performance, customer base, app and functionalities and offerings or other efficiency measures

For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you and improve and develop our app

Updating and enhancing user records

Depending on the circumstances:

  • to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services)
  • to comply with our legal and regulatory obligations
  • where neither of the above apply, for our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services

To comply with our legal and regulatory obligations

Depending on the circumstances:

  • to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services)
  • to comply with our legal and regulatory obligations

where neither of the above apply, for our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services

To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency.

In such cases information will be anonymised where possible and only shared where necessary

Depending on the circumstances:

  • to comply with our legal and regulatory obligations
  • in other cases, for our legitimate interests or those of a third party, i.e., to protect, realise or grow the value in our business and assets

Ā 

See 'Who we share your personal data with' for further information on the steps we will take to protect your personal data where we need to share it with others.

  1. MARKETING

We intend to send you email marketing to inform you of our services such as promotions.

We will always ask you for your consent before sending you marketing communications, except where you have explicitly opted-in to receiving email marketing from us in the past or except where you were given the option to opt-out of email marketing when you initially signed up for your account with us and you did not do so.

You will have the right to opt out of receiving marketing communications at any time by:

  • contacting us at [email protected]
  • using the 'unsubscribe' link included in all marketing emails you may receive from us

We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes. For more information on your right to object at any time to your personal data being used for marketing purposes, see 'Your rights' below.

  1. WHO WE SHARE YOUR PERSONAL DATA WITH

We routinely share personal data with service providers we use to help us run our business or provide the services or functionalities in the Services, including developers and cloud storage providers.

Our Services are run via a third-party platform called Kajabi, and we exert no control over Kajabi's Privacy Policy and we therefore recommend that you consult their privacy policy for further information on how Kajabi protect personal data https://legal.kajabi.com/.

We only allow service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.

We may share your personal data with:

  • Other companies within our group.
  • Third parties we use to help us run our business, such as IT service providers, website hosts, payment processors, and marketing agencies.
  • Third parties approved by you, such as social media sites you choose to link your account to.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
  • Professional advisors such as lawyers, bankers, auditors, and insurers.
  • HM Revenue & Customs, regulators, and other authorities based in the UK and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

  1. WHERE YOUR PERSONAL DATA IS HELD

Information may be held at our offices and those of our third-party service providers, representatives, and agents as described above.

Some of our third parties may be based outside the UK. For more information, including how we safeguard your personal data when this occurs, see 'Transferring your personal data out of the UK' below.

  1. HOW LONG YOUR PERSONAL DATA WILL BE KEPT

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

  1. TRANSFERRING YOUR PERSONAL DATA OUT OF THE UK

To deliver our Services to you, it is sometimes necessary for us to share your personal data outside the UK, e.g.:

  • with our service providers located outside the UK
  • if you are based outside the UK
  • where there is a international aspect to the Services

These transfers are subject to special rules under UK data protection law.

We will only transfer your personal data out of the UK where it is necessary to provide you with the Services, or where there are appropriate safeguards in place, such as:

  • The country has been deemed to provide an adequate level of protection for personal data by the UK government.
  • We use specific contracts approved by the UK government which give personal data the same protection it has in the UK.
  • Where we rely on your explicit consent for the transfer.

If you would like further information about the specific mechanism used by us when transferring your personal data out of the UK, please contact us (see 'How to contact us' below).

  1. YOUR RIGHTS

Under the UK GDPR, you have several important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your personal data
  • access to your personal data and to certain other supplementary information that this Privacy Policy is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal data concerning you in certain situations
  • receive the personal data concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal data concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal data
  • otherwise restrict our processing of your personal data in certain circumstances
  • claim compensation for damages caused by our breach of data protection laws

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner's Office (ICO) on individual rights.

If you would like to exercise any of those rights, please:

  • email, call, or write to us (see 'How to contact us' below)
  • let us have enough information to identify you (e.g. your full name, address, and email address)
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill)
  • let us know the information to which your request relates, including any account or reference numbers, if you have them
  1. KEEPING YOUR PERSONAL DATA SECURE

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

  1. HOW TO COMPLAIN

We hope that we can resolve any query or concern you may raise about our use of your information.

The UK GDPR also gives you the right to lodge a complaint with a supervisory authority, in particular in the UK, the country where you work, normally live, or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner's Office (ICO) who can be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

  1. CHANGES TO THIS PRIVACY POLICY

This Privacy Policy was published on 23rd July 2025 and last updated on 23rd July 2025.

We may change this Privacy Policy from time to time. When we do, we will inform you by email or prominent notice on our Website.

  1. HOW TO CONTACT US

Please contact us if you have any questions about this privacy policy or the information we hold about you.

Our contact details are:

SEFKI IBRAHIM 3D LIMITED Company Number: 15625975 Registered Office: 483 Green Lanes, London, England, N13 4BS Email: [email protected] Phone: 07891194215 Website: www.sefkiibrahim.com